Why do I even need it? | Why businesses need YouTube channels

I am often asked - "Sari, why is a YouTube channel even necessary?" So I decided it is time to answer this question once and for all.

The skeptics among you will immediately start thinking and looking for examples to prove that not everyone needs a YouTube channel, so to save you some time - no, I'm definitely not saying that everyone needs a YouTube channel! What I am saying is that everyone needs to at least consider the pros (and compare them to the cones) of opening a YouTube channel and decide if it is something that suits them.

So let's dive in and see why you do need a YouTube channel:

1. Did you know that YouTube is the world's second biggest search engine (second only to Google of course)? YouTube is a platform to find your audience and/or next potential client! People that view content on YouTube are not necessarily active on your other platforms and this is your chance to win them over!

2. In addition to the previous section - unlike other platforms, YouTube is mainly based on search – the clients are the ones looking for you and not only vice versa.

3. They say a picture is worth a thousand words – I say it's mainly true because many people don’t have the patience to read… but there are studies that prove a video is better than writing and picture combined. (you can read more about it here) so if your audience is interested in videos – give it what it wants.

4. Did you know that researches found that 86% of 18-34 years old consumers purchased a product only because they saw a video about that product? (you can read more about it here) – That product could have been your product if you only would have opened a YouTube channel!

5. We talked about YouTube being the world's second biggest search engine, but being on YouTube also helps you to come up more in searches through the world's biggest search engine – in Google!

6. YouTube is a platform that allows you to gain so much knowledge - not only as a viewer, but also as a content creator. To this day I keep learning about photography, editing, lighting, design, and just as importantly – about people. This is your chance to analyze your audience from a completely different point of view and learn things about it that the only other way to learn is through research.

7. The content that is uploaded to YouTube is immortal – a tutorial that you upload today can still get plenty of views a year and even five years from now!

8. Finally, I am writing this post at a time that is on one hand unusual, but on the other hand, after a few months became the new normal – the co-vid time normal. These days, going out of the house is something that is either restricted by law or just not recommended, you can use your time at home to create a channel that can, with time, also provide an extra income!

Have any questions? Want to hear more? Don’t hesitate to press the "contact me" button and let's talk!